Importance of Website for Small & Medium Businesses

Today, most companies have a website that is frequently updated and has a ton of relevant information for their customers. Organizations are using websites to boost their branding as well as increase their sales. 

Marketing heads leverage the company website as the central repository and the prime marketing asset. Chief Marketing Officers bet big on company websites for engaging with customers, sending out notifications to customers, create campaigns, enhance brand recognition, hire talent, and myriad other applications.

Small and medium business (SME) owners can similarly benefit from websites. In fact, in some cases small and medium businesses can gain much more from their websites than large corporate organizations. For instance, if a small business wants to hire employees, a company website can help significantly to increase the number of applications.

There are many other ways SMEs can benefit from a well-designed website. However, many SME business owners either do not have a website or have websites that are either antiquated or have low relevance. The reason for this is probably the costs involved and the efforts required. Many SME business owners believe that large organizations have the resources in manpower and budgets to maintain a great website for their organization.

Small or Medium Businesses believe (incorrectly) that the costs involved far outweigh the benefits and this is the reason why they hesitate to deploy or maintain websites for their organizations. However, in our experience, we have observed that the benefits are significantly higher - here's why!

A Professional Website is Affordable

Yes, you can get an amazing, professional website that is affordable with amazing content creation, multiple pages as low as $30 per month. See our services for beautifully designed websites here. There are multiple website designers who can deliver quality websites for you at low costs. 

Please make sure that you include hosting, security updates content creation, responsive design, fast page loading, and adherence to Google's guidelines. Check this blog out for more details. We will also post a separate comparison with Wix soon in this blog. 

The website design and maintenance should be completely outsourced so that you do not have to incur varying, complex costs, and resources like content writing, maintenance, and management. Yes, and, it can be still done at $ 30 per month.

Your Website reflects Your Brand

You are passionate about your business and your website reflects that passion, the values, the focus on your customers, your products, and services offerings. A well-designed, crisply articulated website enhances your brand online and reaches out to many more people. 

A business website increases business potential

 Research shows that about 85% of buyers check online for products and services. Your business could be offering, services, products, counseling, ticketing, a not-for-profit organization, and various other types of services. A well-designed, updated professional, fast website not only reaches out to a larger audience but also increases the chances of converting visitors into customers.

Business open 24x7 

Your website is available 24x7 and your customers and prospective customers can check out your business, products, and services on your website. This is really important as there is a large section that browses the internet after regular working hours.

Website - no geographical limitations

Your website is available to your potential buyers from anywhere in the world. The perfect example is for hotels, airlines, tourist services, educational institutes, offshore vendors where almost every customer is in a different geographical location.

Hiring talent becomes easier

You could use your website to attract talent. Creating and posting career openings on your website is simple, instant, and inexpensive. A well-designed website increases your chances of impressing prospective employees as well as receiving online applications.

Google my business works better with a website

Google My Business is a very powerful discovery tool for businesses. Even though it runs independently, it works much, much better with a website - example, creating landing pages for getting sales leads or for showcasing a particular offer, event, or product. 

website landing pages for paid advertising

Websites are an integral part of any online and, most offline, marketing campaigns. It's easy and inexpensive to create beautiful landing pages for any of your campaigns whether you use Social Media Marketing or Search Engine Marketing. You can even get organic traffic from posts on Facebook and Linkedin.

It is our belief that a website is critical for most businesses. For SMEs, the only bottleneck to having a good, professional website is the cost and overheads of maintaining the website. Starting at $30 per month, a website is an affordable and powerful marketing, branding asset for your organization